Challenges You Face While Launching Your Startup’s Website!

Without a website, your startup business doesn’t look wholesome. Though technology has empowered anyone to build a website, you need to cross certain hurdles therein.



Challenges you face in building a website

1. Finding the minimum number of features for your site

In your ambition to build a site that stands for all your future plans and vision is a great thing. But it will end in a cumbersome process like adding too many new features with functionalities, adding new content to old pages and so on. You need to find the minimum viable product that brings effective results to your startup at the initial stage.

2. Website’s design and lay out

This is an important aspect in website for startup companies. If your website design and layout are impressive, users will have very best first impressions about the site and take action. A professional web designer can advice you in this matter for excellent results.

3. On-site pages

You need to be informative, creative and unique in writing on- site copy. Even if you follow traditional methods like ‘Contact’ and ‘About Us’ pages, you should be able to give informative, impressive and compelling content that reflects your identity and brand value .

4. SEO

Search EngineOptimization is a necessary strategy to showcase your visibility, online brand equity and the ability to be found online.  SEO is necessary to improve content marketing at on- site and off- site levels. Check whether your website is ok from SEO perspective.

5. CTA

Calls to Action  increase conversions and they can be in any form like short word based call outs at the end of blogs, buttons for purchasing individual items or form to fill out as found in contact page. Make sure your calls to actions are visible, copious and have definite offers.

6. Chooisng the web hosting provider

This may not look like a major decision at the outset but when you go in for choosing a hosting provider, you need to be prudent as it may affect the functionality of your site as well as the cost. And also, a good hosting provider will support you in troublesome times.

7. Initial momentum

After launching the website, you need to take care to attract the traffic to your site. It means you have to indulge in content marketing, advertising strategies to initiate traffic to your site.

Now, you know how to launch a website for your startup; but you need to overcome the above mentioned hurdles to head into success in your venture.

Fixing Crawl Errors in Google Search Console

Google has been updating its search engine strategies to prove more user friendly and SEO friendly. Google Search console has been the top tool unleashed by Google and it is the redefined version of Web Master Tools. It has the added features in the name of Search Analytics and Links to Your Site for helping SEOs more.

Google’s ‘more help docs’ and ‘support resources’ are useful in fixing the crawling errors in search console.  

How to Fix Crawl Errors?

Concentrate on the following factors

Infrastructure

Good habits and practice preventative maintenance and periodic spot checks on crawl errors will help you keep the crawl errors under control. Ignoring such small errors will take a big form in future.

Lay out of crawl errors within search console

Search console has two divisions: Site errors and URL errors.  Site errors are different from page errors. Site errors can be more damaging with their power to damage site’s overall usability.
You can access crawl errors quickly from the dashboard. Your dashboard gives you a preview of the site with three important management tools - crawl errors, search analytics and sitemaps.



More about site errors

Site errors affect the site entirely. Skipping these errors will cause catastrophe to the site. You can find these errors in the Google dashboard for the last 90 days. Checking the site errors every day is good and if you miss a day, you may land in some serious trouble. Setting up alerts will make the matter easy for you.

DNS errors

Domain Name System (DMS) are the foremost issues. Suppose the Googlebot faces DNS error, it will not connect with your site through a DNS look up issue or DNS timeout issue.  Fetch and Render, ISUP.me, Web-sniffer.set is some of the tools helping you fix the DNS errors.



Server errors

Server errors make your server take too long a time to respond. This happens when your site gets overloaded with much traffic. ‘Fetch as Google’ is the tool for you to check whether Google returns the content of your homepage without problem. Use ‘Google search console help’ to find specific server errors.



Robots errors

Fixing robots.txt file error is fairly important if you change new content daily. Use a ‘server header checker’ to check whether your file is returning a 404 or 200 error.



URL Errors

URL errors affect specific pages on the site. Search Console will show you URL errors per desktop, smart phone and feature phone. It is better to mark all errors fixed and check back upon them a few days after.



Soft 404, 404 errors are also commonly found on the sites. One more problem is ‘access denied’ and ‘not allowed’. The Screaming Frog SEO Spider helps you fix redirect errors. 

Fix crawling errors on time to avoid huge damages to your site.


Golden Rules for Choosing a Domain Name!

Your domain name speaks for your brand and stands as a main reason for attracting traffic to your site. Choosing a proper domain name is not that hard if you follow these basic factors that decide the success of your domain name.

How to Choose a Domain Name? Read on.

1. Brandability

Your domain name should be brandable and catchy at the very first sight. Suppose you choose a name with hyphens and symbols, it does not work well. Also, choose a name which has no generic keyword but is unique and self advertising.

2. Pronounceability

Mind remembers words it can pronounce and associate with things easily so that it will not forget at once. This is called processing fluency of the mind which is what is required for your domain name. People should be able to say out the name without struggle so that they will remember it well and click on it when they need something related to it.

3. Short names

Short names are advantageous as when you type them, you get them fully on social network platforms; the URL is not cut off and thus your name stands as it is without being compressed.

4. Using .com

.com is the way to make you familiar with   the people who are not tech savvy and need some common terms to understand domain names. What you need is good ROI and conversions and if these things come by using certain old fashioned ones like .com, nothing wrong.

5. Avoiding names that are similar to yet other companies or trademarks

You should not infringe upon the names that are already in existence or are the trademarks of some existing sites. Seek solicitations from your lawyer in such cases so that you will not enter troubled waters.

6. Intuitive domain names

Your domain name should induce conjecture in the user mind as to what it refers to and what could be the possible product or service your domain offers. On reading the name, the user should be able to guess what it talks about and whether it will suit his requirement.

7. Keyword inclusion is not a must

Keyword mention in the name is good but it should not be over emphasized as it may cause negative associations in the minds of the readers.

8. Modifying domain name

Suppose you are not able to get your domain name as per your wish, you can modify it.
So, you are ready with how to select website name. Keep going! 

Four Major Trends that Build the Future of SEO!


SEO is a field which is fast changing and improving day by day. Apart from on page optimization and back links, people concentrate upon SEO practices which are more inclusive and strategic. Following four major trends prove to be the builders of future SEO .Here they are

1. Impact of RankBrain

RankBrain is the most influential ranking factor in Google algorithm which interprets users’ queries and relates the most suitable answers for them. RankBrain today is found to process every Google search (not leaving a single one) which amounts to the minimum of 63,000 per second. So, you need to understand that the future of SEO is already in the hands of RankBrain and you cannot optimize your website for this ranking factor.

2. Effect of Accelerated Mobile Pages (AMP)

Google introduced Accelerated Mobile Pages project in the form of top stories at the outset and today it has 150 million indexed AMP documents in its index and has announced that mobile users will be directly directed to AMP pages despite the existence of an equivalent app page. This means in the future SEO world, mobile web will stay on par with native apps and Google will become more relevant to user experience with its Accelerated Mobile Pages.

3. World’s information through the Knowledge Graph

Putting world’s information all together and making it accessible to the users has been a mission of Google over a period of time. Google’s Knowledge Graph serves this propose .Knowledge Graph enhances search engine’s search results with semantic search information that is collected from various sources lie Wikipedia,Wikidata, and the CIA world Factbook.Knowledge Graph elements are in the form of structured information containing links to sources of further information. There are a number of queries that show ready answers in these formats.

4. Real- time, integrated penalty filters

Penguin has now become a real time signal which is processed within Google algorithm .Data on your pages is today refreshed every time Google recrawls the pages. Further, Panda also has been integrated into the main algorithm of Google. Thus, Google makes spam fighting a central function of serving search results. So here after, cleaning spammy back links and getting rid of poor quality content becomes an easy job for website owners.

So, machine learning, semantic understanding, connections and patterns and user experience will take an upper hand over other factors in building the future of the SEO world.