Showing posts with label Search Engine Optimization. Show all posts
Showing posts with label Search Engine Optimization. Show all posts

Challenges You Face While Launching Your Startup’s Website!

Without a website, your startup business doesn’t look wholesome. Though technology has empowered anyone to build a website, you need to cross certain hurdles therein.



Challenges you face in building a website

1. Finding the minimum number of features for your site

In your ambition to build a site that stands for all your future plans and vision is a great thing. But it will end in a cumbersome process like adding too many new features with functionalities, adding new content to old pages and so on. You need to find the minimum viable product that brings effective results to your startup at the initial stage.

2. Website’s design and lay out

This is an important aspect in website for startup companies. If your website design and layout are impressive, users will have very best first impressions about the site and take action. A professional web designer can advice you in this matter for excellent results.

3. On-site pages

You need to be informative, creative and unique in writing on- site copy. Even if you follow traditional methods like ‘Contact’ and ‘About Us’ pages, you should be able to give informative, impressive and compelling content that reflects your identity and brand value .

4. SEO

Search EngineOptimization is a necessary strategy to showcase your visibility, online brand equity and the ability to be found online.  SEO is necessary to improve content marketing at on- site and off- site levels. Check whether your website is ok from SEO perspective.

5. CTA

Calls to Action  increase conversions and they can be in any form like short word based call outs at the end of blogs, buttons for purchasing individual items or form to fill out as found in contact page. Make sure your calls to actions are visible, copious and have definite offers.

6. Chooisng the web hosting provider

This may not look like a major decision at the outset but when you go in for choosing a hosting provider, you need to be prudent as it may affect the functionality of your site as well as the cost. And also, a good hosting provider will support you in troublesome times.

7. Initial momentum

After launching the website, you need to take care to attract the traffic to your site. It means you have to indulge in content marketing, advertising strategies to initiate traffic to your site.

Now, you know how to launch a website for your startup; but you need to overcome the above mentioned hurdles to head into success in your venture.

Importance of an On Page Optimization

The importance of On-page optimization is to obtain web pages on the top positions of search engines like Google, Yahoo, Bing etc… 

On-Page Optimization is necessary to emphasize the content of the page and to concentrate on target keywords, Optimization of any web page begins with keyword selection. You need to select keywords that are related to the content of your website, have high search volume and low competition. 

The purpose of optimizing each and every page on website by setting up the target keywords, which are related to that specific page and every page should explains visitors and search engines what this page is about. The final goal is to achieve top position in search results for these keywords. 

On-Page SEO is done by putting the main keyword or search phrase at relevant visible and invisible (meta) page elements. The best approach is to create a nice, easily readable page where visitors will quickly find the information they are looking for. 

Once you have the text written all you have to do is to create a page title which contains the target keyword, to add few header tags (h1, h2, h3, etc.) to label sections or paragraphs, to create right meta description which, of course, contains the keyword and finally, to check word frequency to avoid excessive use of particular word phrases. 

The purpose of any on-page optimization is simply to explain to everybody, including search engines, what the page is about.

Important SEO terms and its definitions

Sometimes SEO terminology can be very puzzling for website owners, who perhaps have an unclear idea about the meaning of the term, but don’t understand the complete process involved. In this post I had tried to provide better understanding of SEO terms for you. Following is the list of SEO terms and definitions.

301 Redirect (Moved permanently) – Most preferred method of redirecting an old webpage, website or blog to a new location or URL.


302 (Found) – Temporary redirect method used to move a URL to a different location but it will found at original location in due course.


404 (Not found) – This message is flashed when server cannot find the URL requested


A
AJAX –Shorthand for asynchronous JavaScript and XML. It is a web development technique use for updating a specific section of content on a web page, without completely reloading the page.


Absolute URL’s Link – Absolute URLs specifies the exact location of a file/directory http://www.example.com/image/xxx.gif


Algorithm – It is a procedure or formulas that search engines uses to index listings and returns relevant results in response to a search query.


ALT Tag – HTML tag used to provide images with a text description for search engine crawlers, also known as alternative text or alt attribute.


Anchor Text – Text used as link label or link title or clickable text in a hyperlink to a page is known as anchor text.

B
Back links – All the incoming links to a website or web page are known as Backlinks or inbound links.

Bots – Refers to search engine’s software programs that scan the web world, also known web crawlers, spiders.



Broken Links – Hyperlinks which are not functioning or not leading to the desired location.

C
Canonicalization – This is the process of picking the best url when there is more than one option available, generally for home page. Ex. www.xyz.com, xyz.com, www.xyz.com/index.htm


Cloaking - It is technique used to show an optimized or a keyword-rich page to the search engines bots and a different page to humans. Most major search does not approve this practice.

Copyright –Copyright gives the website owner the exclusive right to copy, display, license, or expand the content or images.

Crawler – See ‘Bots’

Crawl Depth – How deeply a website is crawled and indexed.

D
DHTML – Stands for Dynamic Hypertext Markup Language.


Deep Linking – A link which points to a specific webpage within a website


De-Listing – A website temporarily or permanently getting out of search engine index.


Description Tag – This tag is used to give brief description of web page and the information provided is displayed as snippet in search engine result pages.


Domain –Web site address.


Doorway Page – This page is used for spamming the search engine by inserting results for particular phrases or keyword and then redirecting the searcher to another page.


E
Entry Page – The page which a user enters your website is known as Entry Page.


External Link – Link which point to other domain or website


F
F.F.A – Stands for Free for All link pages i.e. anyone can add link to them.


F.T.P – Stands for “File Transfer Protocol.”


Feeds – A web document that is a shortened or updated (revised content only) version of a web page created for syndication.


Flash – Flash is a technology used to add animation and interactivity to web pages.


Frames - HTML technique used to display multiple smaller pages in one browser window


G
Gateway page – See Doorway Page.


Geo-Targeting –Geo-targeting allows you to specify location worldwide where your website should perform well in search result especially Google.


H
Headings – Heading elements go from H1 to H6 to display titles or subtitle, where the H1 being the most important.


Head Terms – The short and popular search term are known as head terms.


Hidden text – SEO technique used by which text is only visible to search engine bots not the visitor.


I
Index – A search engine’s index is collection of data crawled by a search engines bot on the web.


Inbound Link – Link pointing from other website to your website.


Internal Link – Link from one page on a site to another page on the same website.


J
JavaScript – Language embedded into HTML documents to add dynamic features.


K
KEI – Keyword Effective Index


Keyword – A single word that is used to search a specific subject or topic.


Keyword Phrase –Combination of keywords that a searcher uses in search field.


Keyword Density – How significantly a keyword or keyword phrase is used in the body of a webpage.


Keyword Research – The process of searching significant keyword and keyword phrases to focus your SEO campaign.


Keyword Stuffing – Generally refers to the act of using excessive amounts of the keywords in the content.


Keyword Tag – Refers to the META keywords tag within head section of web page.


L
Link Building – The process of doing anything to build links to a website.


Landing Page– The web page at which a searcher arrives after clicking on a link or advertisement.


Link Farming – Process of developing artificial and irrelevant links to a website.


Link Popularity – Link popularity generally refers to the total number of links pointing to any particular URL.


Link bait – Create such a content or article or information on your website, that people should notice and link back to your website.


Long-tailed Keywords – These are Keyword phrases with at least 2 or 3 words in them.


M
Meta Search – Search engines that pull results from other major search engines and rearrange them.


Mirror Sites– Making an identical or duplicate page of a webpage to target different keyword.


Meta Tags – Meta descriptions and Meta keywords as referred as Meta tags.


N
No Follow – No Follow is an attribute webmasters use to tell search engine not index particular link.


O
Organic Results – Listings on SERPs that are not paid for and found routinely as per search engine indexing.


Organic Search Rankings – Search engine ranking of web pages found in SERPs.


Outbound Link – A link from one website pointing at other website.


P
Page Rank (PR) – PR is the Google logarithmic scale based on link popularity for placing importance of web pages and web sites


Paid Inclusion (PFI) – Some search engine or directories ask for a fee for guaranteed inclusion.
RSS –Real Simple Syndication, a family of web feed formats that leverage XML to distribute and share web content.



R
Reciprocal Link – Two different sites that link out to each other.


Robots.txt – A text file present in the root directory of a website which is used to direct the search engine crawlers to which files not to crawl.


S
SEM –Search Engine Marketing, a form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). 


SEO –Search Engine Optimization, process of optimizing a web site’s content and code in order to found in organic search engine result pages.


SEO Copy writing – Writing or editing content in a way to make the content appear significant to search queries.


SERPs –Search Engine Results Pages


Search Engines – A search engine is a database of many web pages, used to find information about anything.


Search Query – The word or phrase a searcher types into a search field.


Site Map – Page used to give search engines and visitors a secondary route to navigate through website.


Siloing – Siloing is a site architecture technique used to split the focus of a site into multiple themes.


Spamming – Tricks and techniques used to misguide the search engines are known as spamming.


Spider – See bots


Splash Page – Refers to an entry page a web site that is interactive or graphically intense.


Sponsored Listing – Paid listing that appers on top of the SERPs


Stemming – Using the stem of a word to suit search relevancy requirements.


T
Tier I Search Engines –Top three, search engines i.e. Google, Yahoo and Bing.


Tier II Search Engines – Smaller, vertical and specialized engines, such as Ask.com and AOL


Tier III Search Engines – Small providers of pay per click advertising that usually do not feed other search sites with PPC results.


Title Tag – HTML tag appearing in the tag of a web page that contains the page title


Trackbacks – A protocol that allows automated notification that another website mentioned your site.


Traffic – No. of visitors a website receives.


U
Usability – This term define how much a website and its functionality is user friendly.


URL – Uniform Resource Locator is the unique address of any web document.


URL Rewrite – Technique used to make URLs more unique and descriptive for better indexing by major search engines.


User Agent – Identity of a web site visitor, spider, browser, etc.


W
Web analytics – A program which assists in congregation and analyzing data about website usage.


Wiki – Software that allows people to contribute knowledge on a particular topic.


Word Count – The total number of words contained within a web document.


X
XML – Extensible Markup Language, a data delivery language.

Title Tag Optimization

The Tile tag (HTML) is used to define text in the top line of a Web browser, also used by many search engines as the title of search listings and it is one of the optimizing factors used in on page search engine optimization.

A title tag belongs in the section of a web page, beyond the section. It should be above the META tags and it defines brief note about web page which appears at the top of the web browser when viewing the particular web page. 

Writing effective title tags is an important part of optimizing a site to rank well with the search engines and brings more traffic from search engines. A well-crafted title tag can stand on its own without the benefit of the accompanying page content, as this is how it appears to Web searchers who know nothing about your site. 

Include at least one or two targeted keyword or phrase, instead of using all generic words that do not distinguish your page. If possible, keywords should be used early in the title to help search engines and visitors identify the main subject of the page, and also to avoid getting cut off by search engines that use relatively short titles. 

Note: Search engines have certain limit that is title tag should be between 50 to 70 characters.

Need of SEO Services

The natural world of the internet marketing is such that the business owners want to spend their money to promote their products and services over the internet. In recent years it has been clearly recognized that Search Engine optimization is one of the most efficient and cost effective technique of Internet marketing. On the other hand, as a business owner you need to be able to scan the market to find quality SEO services for your website.


The global economic crisis has caused many companies to slash their marketing budgets. The demand for more efficient and proven methods of advertising has greatly increased. This means that you can actually measure the value of a particular SEO optimization campaign that you execute on your website.

Search engine optimization is more important for every websites to reach the target audiences so easily and get large volume of traffic for their websites. This is also one of the revenue generating process through internet.

With the benefits of search engine optimization outlined the business owner is faced with the challenge of finding quality SEO services on the internet. Like any industry you will find the good, the great as well as the bad service providers in SEO. There is however a way to gauge the good service provider from the bad one when it comes to this particular industry.

One of the most important things to look for in quality SEO services is tracking support. In other words, a company that is proud of its services will want to show the business owner just how effective its campaigns have been which is why you should always go for the service provider that offers these facilities.

Internet Marketing Services

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet. This consists of the following
  • Search Engine Marketing
  • Strategic Internet Marketing
  • Search Engine Optimization
  • Google Search Engine Optimization
  • PPC Search Engines
  • Social Networking Sites 
  • Online Marketing
  • Internet Business
  • RSS Feeds
  • Blogs

The above terms are necessary to promote the website and its Products/Services. In this modern world internet marketing plays a vital role and more competitor are avail in every fields, they are making their business very well by doing Search Engine Optimization, Search Engine Marketing etc...Stay back for new ideas about internet marketing.