Social Media Optimization - An Overview

Social Media Optimization is the technique of social media activity with the purpose of attracting unique visitors to the website content. Search Engine Optimization and Social Media Optimization both the techniques are used for optimizing websites.

There are two categories of SMO techniques

  • Social media features added to the content itself including: tweets, comments, buzz, RSS feeds, social news, user rating and polling tools, images, videos and so on
  • Promoting the products in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups like forums, and posting status updates on social networking profiles
Social media optimization is related to search engine marketing, but differs in several ways mostly the focus on driving traffic from sources other than search engines although improved search ranking is also a benefit of successful SMO.

Social Media Optimisation is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy.

Social media optimization is in many ways connected as a technique to viral marketing and it can be done through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS.

Landing Page Optimization

A landing page can display text, images, dynamic compilations of relevant links, or other elements to derive traffic specifically to prompt a certain product or services. The following are ways to get traffic and revenue from landing pages
  • To get traffic from pay per click (PPC) search marketing campaign such as Google AdWords to multiple landing pages optimized to correspond with the keywords the searcher used.
  • To get traffic from a banner ads/sponsorship graphic to a landing page specifically designed to address that target audience.
  • Also getting traffic from a link in an email to a landing page designed to prompt a purchase.
  • To get traffic from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
These kind of landing page optimization will bring traffic to the websites.

Need of SEO Services

The natural world of the internet marketing is such that the business owners want to spend their money to promote their products and services over the internet. In recent years it has been clearly recognized that Search Engine optimization is one of the most efficient and cost effective technique of Internet marketing. On the other hand, as a business owner you need to be able to scan the market to find quality SEO services for your website.


The global economic crisis has caused many companies to slash their marketing budgets. The demand for more efficient and proven methods of advertising has greatly increased. This means that you can actually measure the value of a particular SEO optimization campaign that you execute on your website.

Search engine optimization is more important for every websites to reach the target audiences so easily and get large volume of traffic for their websites. This is also one of the revenue generating process through internet.

With the benefits of search engine optimization outlined the business owner is faced with the challenge of finding quality SEO services on the internet. Like any industry you will find the good, the great as well as the bad service providers in SEO. There is however a way to gauge the good service provider from the bad one when it comes to this particular industry.

One of the most important things to look for in quality SEO services is tracking support. In other words, a company that is proud of its services will want to show the business owner just how effective its campaigns have been which is why you should always go for the service provider that offers these facilities.

Internet Marketing Services

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet. This consists of the following
  • Search Engine Marketing
  • Strategic Internet Marketing
  • Search Engine Optimization
  • Google Search Engine Optimization
  • PPC Search Engines
  • Social Networking Sites 
  • Online Marketing
  • Internet Business
  • RSS Feeds
  • Blogs

The above terms are necessary to promote the website and its Products/Services. In this modern world internet marketing plays a vital role and more competitor are avail in every fields, they are making their business very well by doing Search Engine Optimization, Search Engine Marketing etc...Stay back for new ideas about internet marketing.