Challenges You Face While Launching Your Startup’s Website!

Without a website, your startup business doesn’t look wholesome. Though technology has empowered anyone to build a website, you need to cross certain hurdles therein.



Challenges you face in building a website

1. Finding the minimum number of features for your site

In your ambition to build a site that stands for all your future plans and vision is a great thing. But it will end in a cumbersome process like adding too many new features with functionalities, adding new content to old pages and so on. You need to find the minimum viable product that brings effective results to your startup at the initial stage.

2. Website’s design and lay out

This is an important aspect in website for startup companies. If your website design and layout are impressive, users will have very best first impressions about the site and take action. A professional web designer can advice you in this matter for excellent results.

3. On-site pages

You need to be informative, creative and unique in writing on- site copy. Even if you follow traditional methods like ‘Contact’ and ‘About Us’ pages, you should be able to give informative, impressive and compelling content that reflects your identity and brand value .

4. SEO

Search Engine Optimization is a necessary strategy to showcase your visibility, online brand equity and the ability to be found online.  SEO is necessary to improve content marketing at on- site and off- site levels. Check whether your website is ok from SEO perspective.

5. CTA

Calls to Action  increase conversions and they can be in any form like short word based call outs at the end of blogs, buttons for purchasing individual items or form to fill out as found in contact page. Make sure your calls to actions are visible, copious and have definite offers.

6. Chooisng the web hosting provider

This may not look like a major decision at the outset but when you go in for choosing a hosting provider, you need to be prudent as it may affect the functionality of your site as well as the cost. And also, a good hosting provider will support you in troublesome times.

7. Initial momentum

After launching the website, you need to take care to attract the traffic to your site. It means you have to indulge in content marketing, advertising strategies to initiate traffic to your site.

Now, you know how to launch a website for your startup; but you need to overcome the above mentioned hurdles to head into success in your venture.

Fixing Crawl Errors in Google Search Console

Google has been updating its search engine strategies to prove more user friendly and SEO friendly. Google Search console has been the top tool unleashed by Google and it is the redefined version of Web Master Tools. It has the added features in the name of Search Analytics and Links to Your Site for helping SEOs more.

Google’s ‘more help docs’ and ‘support resources’ are useful in fixing the crawling errors in search console.  

How to Fix Crawl Errors?

Concentrate on the following factors

Infrastructure

Good habits and practice preventative maintenance and periodic spot checks on crawl errors will help you keep the crawl errors under control. Ignoring such small errors will take a big form in future.

Lay out of crawl errors within search console

Search console has two divisions: Site errors and URL errors.  Site errors are different from page errors. Site errors can be more damaging with their power to damage site’s overall usability.
You can access crawl errors quickly from the dashboard. Your dashboard gives you a preview of the site with three important management tools - crawl errors, search analytics and sitemaps.



More about site errors

Site errors affect the site entirely. Skipping these errors will cause catastrophe to the site. You can find these errors in the Google dashboard for the last 90 days. Checking the site errors every day is good and if you miss a day, you may land in some serious trouble. Setting up alerts will make the matter easy for you.

DNS errors

Domain Name System (DMS) are the foremost issues. Suppose the Googlebot faces DNS error, it will not connect with your site through a DNS look up issue or DNS timeout issue.  Fetch and Render, ISUP.me, Web-sniffer.set is some of the tools helping you fix the DNS errors.



Server errors

Server errors make your server take too long a time to respond. This happens when your site gets overloaded with much traffic. ‘Fetch as Google’ is the tool for you to check whether Google returns the content of your homepage without problem. Use ‘Google search console help’ to find specific server errors.



Robots errors

Fixing robots.txt file error is fairly important if you change new content daily. Use a ‘server header checker’ to check whether your file is returning a 404 or 200 error.



URL Errors

URL errors affect specific pages on the site. Search Console will show you URL errors per desktop, smart phone and feature phone. It is better to mark all errors fixed and check back upon them a few days after.



Soft 404, 404 errors are also commonly found on the sites. One more problem is ‘access denied’ and ‘not allowed’. The Screaming Frog SEO Spider helps you fix redirect errors. 

Fix crawling errors on time to avoid huge damages to your site.