Without a website, your startup business doesn’t look wholesome.
Though technology has empowered anyone to build a website, you need to cross
certain hurdles therein.
Challenges you face in building a website
1. Finding the minimum number of features for
your site
In your ambition to build a site that stands for all your future
plans and vision is a great thing. But it will end in a cumbersome process like
adding too many new features with functionalities, adding new content to old
pages and so on. You need to find the minimum viable product that brings
effective results to your startup at the initial stage.
2. Website’s design and lay out
This is an important aspect in website
for startup companies. If your website design and layout are impressive,
users will have very best first impressions about the site and take action. A
professional web designer can advice you in this matter for excellent results.
3. On-site pages
You need to be informative, creative and unique in writing on- site copy.
Even if you follow traditional methods like ‘Contact’ and ‘About Us’ pages, you
should be able to give informative, impressive and compelling content that
reflects your identity and brand value .
4. SEO
Search Engine Optimization is a necessary strategy to showcase your
visibility, online brand equity and the ability to be found online. SEO is necessary to improve content marketing
at on- site and off- site levels. Check whether your website is ok from SEO
perspective.
5. CTA
Calls to Action increase
conversions and they can be in any form like short word based call outs at the
end of blogs, buttons for purchasing individual items or form to fill out as
found in contact page. Make sure your calls to actions are visible, copious and
have definite offers.
6. Chooisng the web hosting provider
This may not look like a major decision at the outset but when you
go in for choosing a hosting provider, you need to be prudent as it may affect
the functionality of your site as well as the cost. And also, a good hosting
provider will support you in troublesome times.
7. Initial momentum
After launching the website, you need to take care to attract the traffic to your site. It means you have to indulge in content marketing, advertising strategies to initiate traffic to your site.
Now, you know how to launch a website for your startup; but you need to overcome the above mentioned hurdles to head into success in your venture.
